How offline shopping always wins?

The massive growth of e-commerce has prompted retailers to rethink the role of their physical stores. It was thought that all consumers would opt for online shopping, because why bother going to the store to buy a microwave oven when it can be ordered with a simple click and delivered to your home in the evening even ?

However, the reality turns out to be quite the opposite: consumers still prefer to shop in-store. In this article, we'll explore why consumers still favor offline shopping.

There is a noticeable shift in consumer preferences from mass product to growing interest from local entrepreneurs. Young people enjoy the experience of discovering trendy stores and concept stores, where they can come into physical contact with unique products that they have discovered on platforms like Instagram. They are looking for a lifestyle and are inspired by the combinations of products presented in these stores, paying particular attention to brands with a history.

Contrary to past fears of retailers, consumers now prefer to inquire online so they can physically view and test products in-store. The fit of clothing is particularly valued by consumers, who value feeling, touching and seeing items before purchasing them. Online retailers are trying to meet this demand by using technologies such as artificial intelligence, allowing consumers to virtually view clothing or view furniture in their own living room.

The in-store experience and service are also important elements for consumers. Shopping is an outdoor activity enjoyed by many people, who enjoy interacting with other individuals. It is therefore essential for retailers to create an environment conducive to personal interaction. This can be achieved by providing a clear store layout, pleasant fitting rooms and mobile payment options. The shopping process should be smooth and seamless, as this contributes to the consumer's shopping experience. Good customer service also plays a crucial role, as it can encourage consumers to make a purchase. In-store sales associates can offer buying advice, convince customers, and introduce them to different product combinations.

However, there is a challenge for retailers: how to find unique products that will appeal to their store visitors? How to anticipate the products that will sell well? This is one of the reasons why GoBrands Market was created. We have found that retailers often struggle and waste time finding the right products for their customer base.

As a retailer, GoBrands Market gives you easy access to over thousands of inspiring brands and unique products. This allows you to place a single order grouping together several brands, thus avoiding the tedious search for individual suppliers. You no longer need to scour different wholesalers or trade shows, unsure of the potential profitability of each product. If you want to scale your store to meet this trend, GoBrands Market is the perfect platform for you.