The best brands for the best stores. Find them on GoBrands B2B Marketplace!
The best brands for the best stores. Find them on GoBrands B2B Marketplace!
Wholesale brands all share a common goal: to grow their business. This is where wholesale marketing comes in. With the tools available on GoBrands Market, you can optimize your wholesale marketing efforts and increase your sales to retailers you might not have been able to connect with. otherwise. GoBrands Market helps wholesalers grow by enabling artists, brands, and manufacturers to connect with thousands of independent retailers around the world to promote their brand and increase B2B sales.
Why Wholesalers Need Marketing?
Simply put, wholesalers need marketing to be found by retailers. If you have a wholesale business or want to start one, selling enough products to wholesale retail businesses is essential for your business to be profitable. Additionally, it is necessary to sell your products at a price that allows retailers to make a profit when reselling them to consumers. However, B2B marketing differs from direct-to-consumer marketing, and there are a few specific things to consider when promoting your wholesale products to other business owners.
How to grow your wholesale business?
If you're looking to grow a wholesale business from scratch or transition from a B2C to B2B model, focus on two things: building new relationships with retailers and maximizing existing ones.
Many brands start by attending trade shows to establish contacts and find new buyers. However, traditional in-person trade shows can be prohibitively expensive for growing small businesses. Online marketplaces like GoBrands Market provide a free alternative for wholesalers and retailers around the world, allowing them to connect and share great products, offers and common values. Whether you opt for in-person or virtual trade shows, here are some tips to help you, as a brand, nurture established customer relationships.
You can also solicit your existing customers for positive reviews, to convince undecided potential customers to make a purchase. Try to gather feedback through surveys and questions posed to your community on social media, then share the best quotes on your website or in social media posts. It may even be worth offering an incentive, such as a free gift or a one-time small discount, to all wholesale customers who recommend your brand to other buyers.
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